When working with a blog, you're facing some interesting ad implementation challenges: a predetermined page format, highly targeted content, and regular visitors, among other things. To make the most of your readership and content, here are a few suggestions:
Blend ads into your blog
To increase the likelihood that your readers will see and click on your ads, blend your ad units into the background of your blog. Choose a bold color for the ad title to help draw attention to your ads, then make sure that the background and borders of your ads are the same color as the background of the area where the ad is placed.
Experiment with multiple ad formats and locations
In general, wider ad formats tend to be more reader-friendly. Placing an ad unit after the first post will likely catch your readers' attention. Take a look at our sample implementations to get some ideas. Also, consider placing a Skyscraper (120x600) or vertical link unit on the right side of your blog. If you're using Blogger, you can find instructions on placing AdSense code in your blog's sidebar.
Offer readers more options with search and referrals
To make sure you're earning the most revenue possible with AdSense, go beyond just ads to use AdSense for search and referrals. You can increase your earnings, provide readers with valuable information, and take advantage of flexible formats.
Improve ad targeting
With section targeting, you can target an ad unit to a specific section of your blog, as well as block out irrelevant sections like navigational links. We recommend that only those familiar with HTML attempt to implement section targeting.
Source: Adsense Support
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